Increase sales without expanding your sales team.
The sales agent works across your entire sales process: it handles and qualifies incoming contacts, seeks new opportunities, follows up proposals and keeps your CRM up to date without anyone typing in data. It integrates with your CRM, email and acquisition channels and uses your criteria: what makes a good contact, when to follow up and when to hand over to a person.
If you sell, this will sound familiar.
The agent does not do just one thing: it works across your whole sales process, on the three fronts where opportunities slip away.
For incoming contacts: it responds immediately by email, WhatsApp, your website form or phone, while interest is strongest; it qualifies contacts using your questions and records everything in the CRM.
For contacts you need to seek out: it prepares and runs first-contact campaigns for the profiles you define, personalising each message with real information about the company it addresses. It can work autonomously or with human approval at every step: you decide how much control you want.
For open opportunities: it remembers outstanding proposals, restarts stalled conversations and alerts your team when an opportunity needs human attention. Before each meeting, it prepares the context: who the contact is, what they asked for and what they have been told.
Specific sales situations that no longer depend on someone having time.
A lead comes in at 23:00
It replies and qualifies the contact immediately; it does not wait until tomorrow, when interest has cooled and they have already asked elsewhere.
You return from a trade fair with 200 business cards
It prepares and makes first contact with each one, personalised with real information, without a week of your team entering data.
A proposal has had no response for 15 days
It revives it with a follow-up and alerts your team when the opportunity calls for a conversation.
Some customers have not bought for months
It re-engages them with a relevant message, using the profiles and criteria you set.
You go into a meeting with no time to prepare
It has the context ready: who the contact is, what they asked for and what they have been told.
Without changing how you work or duplicating tasks.
It integrates with your CRM, email and acquisition channels: every contact, message and status stays where you already work, without anyone typing in data. One source, always up to date.
Qualification, follow-up and record-keeping stop eating into your team’s time.
No contact goes cold because of a missing reply or a follow-up that never happened.
Your salespeople focus on what they do best: selling and closing.
Every contact, message and status is recorded without manual data entry.
Your salespeople focus on what they really do best: selling. Less administrative work, more opportunities on the table and more time to close them.
The same everyday situations, with and without the agent.
| Without an agent | With the Columnar agent |
|---|---|
| An incoming contact waits hours for someone to notice. | Handled and qualified immediately, while interest is strongest. |
| The team spends time on contacts that lead nowhere. | Qualified using your criteria; the team focuses on the worthwhile ones. |
| Follow-up depends on someone remembering. | Remembers proposals and revives stalled conversations before they go cold. |
| Seeking new opportunities is left until there is time. | First-contact campaigns for the profiles you define. |
| Data goes into the CRM by hand, if it goes in at all. | Every contact and status is recorded without manual data entry. |
A chatbot collects a form and stops there. This agent works across the whole sales process: it handles and qualifies inbound enquiries, seeks opportunities, follows up proposals and keeps the CRM up to date. And it uses your criteria — what makes a good contact and when to follow up — not a fixed script.
You decide. It can work autonomously or with human approval at every step: for example, preparing first-contact messages without sending them until someone approves. You choose how much control you want over each part of the process.
Using the questions and criteria you define: what makes a contact interesting for your business. It asks those questions straight away, while interest is strongest, and records everything in the CRM so your team can focus on the worthwhile contacts.
Yes. It prepares and runs first-contact campaigns for the profiles you define, personalising each message with real information about the company it addresses. You decide who to contact and how, and it can work autonomously or wait for your approval before each message is sent.
Yes. It remembers outstanding proposals, restarts stalled conversations and alerts your team when an opportunity needs human attention. Follow-up no longer depends on someone remembering.
With your CRM, email and acquisition channels: every contact, message and status is recorded where you already work, without anyone typing in data. The specific connection to your tools is defined during setup.
Spanish, Catalan and English: it handles and writes to each contact in the language they use, without switching agents.
When an opportunity needs the judgement or personal attention of someone on your team. It then notifies them and transfers the full context — who the contact is, what they asked for and what they have been told — so whoever takes over does not start from scratch.
We start with an initial meeting and an assessment that defines your sales process, which parts to cover and how much autonomy to allow. In that conversation we show you how it would work for your case, so your decision is based on something concrete rather than a promise.
If you want to give your sales team the tools to sell much more, let’s talk.
Book an initial meeting